This latest sms which provoked me to put this post up. I'll jot down the exact content of the message -
"Dear All, see Presidium Club advertisement on 9th, 10th & 11th April and Mother's Pride advertisement on 9th April in Delhi Times"
Let me digest this first. You are a bugging children's play school(where you play with their parent's money), then you send 'Parenting tips' smses every few days to bachelors who are not even close to getting married, leave apart children. You then start a full time school, buy full page ads in the newspaper and go gaga about it. To top it all, you send people smses, asking them to see your advertisement in the newspaper! :O
There's just so much of crazy stuff happening around them, that i don't know what to say. But one thing is for sure, if you don't stop this hoopla, then one day you will surely be in deep trouble.
Enough is enough! Doesn't the world have better things to watch/read about/discuss?! Why are people, rather why is the media making people believe that this is a matter of national importance? Has all other development work stopped? Is this the end of the world like we know it? What's the big deal if an Indian girl decides to marry a Pakistani and there's another girl who has suddenly woken up from the dead and claims to be the first wife. Does it call for many days of front page coverage and non stop action on news channels?
Welcome to the land of India where power cuts are a regular phenomenon while many villages go without power all through the year. A very noble initiative, termed 'Earth Hour' is promoted by government,corporates and the people in order to help save electricity by switching off some appliances.
Earth Hour over. What happens? We end up 'saving' many mega watts of electricity. Citizens pat their back for having done their bit to save the electricity thus the environment thus the earth. So to see how it looked all across the world, they switch on their TV sets and see what the news channels are showing. Since its been a hot and humid hour without the air conditioner, they turn it on to lowest temperature and high fan speed. Add to that some ice cold water/juice/drink from the refrigerator.
So why am i being so harsh on the phenomenon? Because it will be a much better idea had an hour of programming on TV and radio been dedicated to ways to conserve power and not waste the precious fuel that is fast running out. While the 'Earth Hour' also helps in generating awareness, it is far more logical to use that one hour and get people not just thinking but doing something about saving power.
Its not easy understanding the other perspective when everybody from an Abhishek Bachhan to the news channels are urging you to do it, but just give it a thought, after all those long hours of power cuts all through summer, do we really need an Earth Hour? Can we for once stop falling prey to marketing gimmicks? Or else we can continue to 'Save our Tigers' by smsing/blogging/speaking up or 'Saving the Earth' by switching off all light.
Engineer turned Banker turned PR Consultant turned Online Evangelist turned Consultant, Trainer an now Entrepreneur :)
In love with people, music, happiness and creativity :) I think crazily, post randomly and act excitedly.